Hersh NY’s foundation is the crown jewel of the Hersh NY line. So many brands call themselves “HD” or “Professional” quality foundations. The reality is very few of these products have been redesigned to face the challenges of today and the few that have charge an obscene amount for a product that doesn’t last long. Hersh NY has revolutionized foundation.

A revolutionary product, Hersh NY’s foundation applies easily and dries mat without cracking. There is virtually no transfer, so your clothes are safe. The foundation also lasts longer than almost any other product on the market today requiring fewer touch ups. It is water resistant but removes easily with soap and water. Micro reflectors are added to trick the light and minimize the shadows that cause fine wrinkles. Finally, it rejuvenates the skin with its unique blend of holistic ingredients.